Noman Hasan, Chief Operating Officer of Lucky Cement in an interview has said, “Presently we are one of the country’s two leading brands, though a couple of years ago we ranked fourth or fifth. Lucky Cement has challenged all the norms in the market and we have actually taken up some of our competitor’s share through consistent quality and availability”.

Acknowledging the fact that “international demand has shrunk because of recession”, he maintained: “Yet Lucky Cement is exporting to more than 10 countries. We have been very aggressive in our exports and that has contributed to exponential growth. UAE was one of our major markets, but they are still recovering from 2008 recession so they have cut down on orders. There were times when we were the sole cement providers to Middle East, but now there are many companies, including those based in Middle East. Currently most of our exports are to Sri Lanka and South Africa”.

Speaking about Lucky Cement’s sales in Pakistan he said: “Our biggest clients locally are the institutions working on the government projects (dams and roads etc.)”. Adding that FWO was also one of their main customers he added: “Then there are construction sites, buildings and plazas. We have a joint venture with Paragon Construction.” Lucky Cement has area sales offices in Lahore, Islamabad, Quetta, Multan, Peshawar and D.I. Khan.

Noman Hasan is very optimistic person when it comes to Pakistan: “I feel that the potential and opportunity we have here is not available in many countries.

INTERCEM – The world’s leading international cement industry conferences.